April 20, 2017
Familiarity is a prerequisite for trust. As a medical center, gaining Charlotte’s trust is essential to recruiting patients. But how to achieve this? Unfortunately, there are no easy answers. It’s going to take time and money to achieve.
Here in the Charlotte area building brand awareness is especially challenging. High media density mean that traditional marketing channels — print, newspaper, TV, radio — and internet and social media are completely saturated. Messages are either lost on listeners or overshadowed by your competitors.
If you are experiencing these issues, please consider Adcart’s solution.
Adcart’s system provides an exclusive branding opportunity for medical practices in our area. Partnerships with Harris Teeter, Bi-Lo, and Harvey’s turn 1000s of shopping carts into branding machines, which are pushed by the family’s medical decision maker for an hour or so per week. Collectively, this means more than 100,000 hours of one-on-one contact with Charlotte consumers where they are currently shopping in your area.
In a couple of months, grocery shoppers will have heard your message several times. These shoppers will be familiar with your brand and medical services and are far more likely to become your patients.
Marketing to Build Trust
Harris Teeter, Bi-Lo, Harvey’s and Adcart offer a system that breeds familiarity with community members, which in turn breeds trust.
Custom-designed billboards on 1000s of carts near your practice or practices constantly builds name and face recognition to make yours the most visible and trusted medical center in this part of North Carolina. Your messages are not read once and thrown away. Your messages are permanent and visible 7 days a week.
People trust their supermarkets and the products and services they offer. When your medical center is seen within the supermarkets’ walls, your business receives the same implied endorsement as the goods and services it sells. Adcart features only one medical practice in each of their partnering supermarkets. Promote your medical center in several supermarkets, and your message infiltrates our entire region!
You gain familiarity, brand awareness, and trust within your community at the exclusion of your competitors.
Demographic and Geographic Targeting
Supermarkets are community hubs with diverse customer bases. The variety of ages, incomes, and health needs make supermarkets the ideal locations to reach your target patients. From general family care to geriatrics and women’s health, shopping cart advertising enables you to directly message your niche or specialty.
Furthermore, you can control the locations and geographies of where you want to message. Your billboards are seen only in the places that make the most sense for your medical practice by income and age.
Consequently, while targeting specific demographics, your messages are seen by important head of household decision makers — the wives, husbands, and spouses that make important healthcare choices on behalf of themselves and families.
Please keep in mind:
Branding billboards on Harris Teeter, Bi-Lo, and Harvey’s shopping carts are distributed on a first-come, first serve basis The exclusive nature of our branding system means that space is limited in Charlotte-area supermarkets. If you are interested in being seen in high-traffic hubs of your community, please reach out as soon as possible. We can help you determine if Adcart’s branding system is a good fit for your medical practice or practices.