April 13, 2017
Familiarity is a prerequisite for trust. As a medical center, gaining Tampa’s trust is essential to recruiting patients. But how to achieve this? Unfortunately, there are no easy answers. It’s going to take time and money to achieve.
Here in Tampa and St. Petersburg, Florida, building brand awareness is especially challenging. High media density mean that traditional marketing channels — print, newspaper, TV, radio — and internet and social media are completely saturated. Messages are either lost on listeners or overshadowed by your competitors.
If you are experiencing these issues, please consider Adcart’s solution.
Adcart’s branding system provides an exclusive branding opportunity for medical practices in our area. Partnerships with Winn-Dixie turn thousands of shopping carts into branding machines, which are attached to the household medical decision maker for an hour or so per week. Collectively, this means more than 100,000 hours of one-on-one contact with your desired consumers where they are currently shopping.
In a couple of months, grocery shoppers will have heard your message enough times to achieve the desired response. These shoppers will be familiar with your brand and services and are far more likely to become your patients.
Why grocery store shoppers are your future patients
• 70% Female Decision Makers
• Target Specific Demographics
• 9600+ Households per Store
• Avg. 1-2 Shopping Trips per Week
Marketing to Build Trust
Winn-Dixie and Adcart offers a system that breeds familiarity within your community, which in turn breeds trust.
Custom-designed billboards placed on 1000s of carts near your practice or practices makes you the most visible and trusted medical center in the Tampa/St. Petersburg area. Your messages are not read once and thrown away. Your messages are permanently affixed and visible 7 days a week.
People trust their supermarkets and the products and services it offers. When your medical center is seen within the supermarket’s walls, just like the produce, cereal, and milk, your business receives the same implied endorsement.
Adcart features only one medical practice in each of their partnering supermarkets. Promote your medical center in several Winn-Dixies, and your message infiltrates an entire geographic region.
You gain familiarity, brand awareness, and trust from your community at the exclusion of your competitors.
Demographic and Geographic Targeting
Supermarkets are community hubs with diverse customer bases. The variety of ages, incomes, and health needs make supermarkets the ideal locations to reach your target patients. From general family care to geriatrics and women’s health, shopping cart advertising enables you to directly message your niche or specialty.
Furthermore, you can control the locations and geographies of where you want to message. Your billboards are seen only in the places that make the most sense for your medical practice, including income and age.
Consequently, while targeting specific demographics, your messages are seen by important head of household decision makers — the wives, husbands, and spouses that make important healthcare choices on behalf of themselves and families. Grocery shoppers are empowered purchasers.
Please keep in mind:
Space on Winn-Dixie Shopping carts is distributed on a first-come, first serve basis. The exclusive nature of our branding system means that space is limited in Tampa and St. Pete Winn-Dixies. If you are interested in being seen in the high-traffic hub of your community, please reach out as soon as possible. We can help you determine if Adcart’s branding system is a good fit for your medical practice or practices.